HEAD OF CONTENT & GROWTH (My Company)

Genuine Media, Seattle, WA  |  Aug 2008 – to present

• Expertly crafted and executed a variety of digital initiatives, including website redesign, digital marketing, social media, influencer marketing, and paid media programs.

• Successfully directed a global site redesign, resulting in a 195% increase in organic visits and 141% increase in engagement.

•  Skilled in managing paid advertising customer acquisition campaigns and developing effective product positioning, corporate messaging, and nurture campaigns. 

• Proven ability to train and mentor a marketing team, elevating their strategies in social media, content marketing, product positioning, A/B testing, and search optimization.

SR. BRAND STRATEGIST & FOUNDER (My Company)

Influencers Management Group, Seattle, WA  |  Aug 2013 – to present

• Influencers Management Group (IMG) provides top-tier services to accomplished authors, dynamic speakers, and innovative thought leaders. At IMG, we go beyond the conventional agency model, think of us as your agent, brand manager, publicist and a personal cheerleader rolled into one.

• Our services span across speaker branding, book launch strategy, product development and digital marketing strategy, content production, career and business development coaching, event management and contract negotiation.

• Among wins, we have successfully developed and executed book concepts and launch strategies, transforming 10 books into Amazon #1 bestseller as well as securing a place for two of our authors, one on the New York Times Bestseller list, the other USA Today.

• Apart from this, we have showcased our digital expertise in driving a client's YouTube channel to reach over 100k subscribers in eight months. This has amassed over 1M organic views and generated $200k Annual Recurring Revenue for two YouTube channels.

• We focus on building strong, personal connections within the industry and have managed intimate influencer events. Over eight years, we've brought together more than 2,000 of the foremost marketing influencers, cementing our presence and commitment in the industry. 

FRACTIONAL CHIEF GROWTH OFFICER  (In-House)

EdTech Connect, Sacramento, CA | Sept 2023 to present

• Leads development and execution of growth, product, marketing and sales initiatives to drive user acquisition, market penetration and revenue growth.

• Identifies market expansion opportunities through product offerings, geographic growth and strategic partnerships.

• Conducts market research to identify market trends, customer needs and competitive landscape.

• Elevates brand positioning by guiding the messaging, branding, digital and promotional strategies.

VICE PRESIDENT OF MARKETING + DIGITAL (In-House)

Anderson Business Advisors, Seattle/Tacoma, WA  |  Mar 2021 to Jan 2023

• Achieved exceptional results as a growth marketer, generating 132% YoY revenue growth for the brand's flagship lead generation event, resulting in $18M in pipeline for 2022 and record-breaking Q4 revenue of $5.2M. 

• Led and grew a 21-person team by 130% in under one year and oversaw all aspects of marketing, including lead generation, client services, events, affiliates, and partner marketing as well as managing three agencies.

• Expertly managed a $2M+ annual paid advertising budget across multiple platforms, driving 20% of revenue growth.

• Conceptualized and executed a successful female-focused real estate investing event, achieving 91% month-over-month growth in revenue. 

• Built and grew two YouTube channels to 350,000+ subscribers, resulting in $200k ARR with several videos reaching over 1M+ organic views. 

• Led the launch of two #1 Amazon best-seller books in multiple categories in 2021 and 2022.

CONTENT MARKETING DIRECTOR  (In-House)

Nimble CRM, Los Angeles, CA  |  May 2018 to May 2019

• Developed and executed go-to-market strategies for SaaS product feature launches and campaigns, expertly crafting value propositions, branding, messaging, personas, and revenue enablement. 

• Achieved outstanding results in terms of website performance, including a 60% increase in organic traffic, 50% increase in keyword acquisition, 67% increase in blog traffic, 9 point increase in Domain Authority, and 400% increase in YouTube subscribers within 7 months.

• Proactively identified new opportunities for customer acquisition and revenue growth through digital and content marketing, co-marketing, and online reviews.

• Collaborated closely with executive teams, software developers, product managers, sales teams, creative professionals, and channel partners to craft impactful content and digital nurture sequences that drive revenue growth, increase customer lifetime value, and optimize MRR.

CONTENT MARKETING (Consultant)  

USC Keck Medicine, Los Angeles, CA  |  March 2014 to Aug 2016

• Orchestrated content marketing and social media programs across all Keck Medicine networks to humanize leadership and increase physician visibility to the public and stakeholders, resulting in increased advocacy. 

• Developed and executed a blog and social media program that led to a 134% increase in audience engagement. 

• Conceptualized and managed an executive thought leadership program, as well as developed and curated engaging online content.

DIGITAL AND CONTENT MARKETING STRATEGY (Consultant)

Convince & Convert, Bloomington, IN  |  Dec 2011 to Dec 2015

• Collaborated closely with the marketing teams of US and Global teams to create and execute comprehensive content and social media audits/strategies to increase visibility, market share, and drive business growth. 

• Managed agency client digital marketing programs, providing guidance and training on the latest online marketing tools and trends. 

• Conceptualized, produced and executed 12 successful events with 2,000+ digital marketing influencers, effectively engaging and building relationships with key industry players